Food truck evolution: Owners strategize as novelty wears off

  Boston Herald 
NEW YORK — Starting a food truck to sell tacos or barbecue on downtown streets may seem easy or fun, but owners are finding they need more sophisticated plans now that the novelty has worn off. A culinary fad a decade ago, food trucks have lost some luster and even new ones may not draw a crowd. Many prospective restaurateurs now use trucks as low-cost test kitchens and as literal marketing vehicles. And food truck operators soon realize they need to think strategically — especially about the winter. ▶ Full story on bostonherald.com
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